If you're running a house cleaning business and want more local clients, Google Local Services Ads (LSA) can be a game changer. These ads show up at the top of Google when people search for cleaning services in your area—and best of all, you only pay for real leads, like calls or messages.
While setting up LSA is relatively easy, getting it right from the start helps avoid common issues and gets you better results. This guide walks you through the key parts of getting your ad live, with a full video included above for a detailed walkthrough.
Make sure you have a few key pieces in place before setting up your LSA account.
Your Google Business Profile should already be set up and verified. Use the same business name, address, and phone number when creating your LSA account. It’s best to copy and paste directly from your profile to avoid any errors.
Also, don’t create a new account without checking first. Log in at ads.google.com/localservices using your business email addresses to see if you already have an existing account. Duplicates can be difficult to fix later.
Once signed in, you’ll start by selecting house cleaning as your service category. You’ll also need to confirm your service area by entering your ZIP code. Google will let you know if LSAs are available in your region.
As you move through the setup, make sure your business information matches your Google Business Profile exactly. If your address is hidden, you may need to temporarily show it so Google can validate the listing. You can hide it again later once setup is complete.
Most cleaning businesses choose not to show their address publicly. That’s perfectly fine as long as it still matches what’s on your profile behind the scenes.
A complete and accurate profile will help your ad perform better. Here are some things to focus on:
Service Areas
Use ZIP codes rather than city names for better targeting and coverage.
Services Offered
Select only the services you actually provide. Some common options for cleaning businesses include:
Standard cleaning
Deep cleaning
Move-in or move-out cleaning
Post-construction cleaning
Short-term rental cleaning
Business Hours
Set the hours when you're available to take jobs and respond to leads. You can always update this later if needed.
Photos
Upload real photos of your team, your work, or your branded vehicle. Avoid using stock photos or anything with added text, as these may be rejected.
Business Bio
Add a short description about your company, what you specialize in, and what makes your service stand out.
Once your profile is submitted, you may be asked to complete a background check and provide any licenses or insurance required in your area. These steps are important for getting your Google Guarantee badge, which helps build trust with potential clients.
After you're approved, your ad will be eligible to appear at the top of local search results. You can continue to fine-tune your ad schedule, target ZIP codes, and business details at any time.
Once your account is live, keep it updated to stay competitive and build trust with potential clients. A solid setup helps set your cleaning business up for success.
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